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Jennifer Prufer - Marketing & Web Dev

About Jennifer Prufer

About

What I do

I'm a marketer with skills in web development, digital analytics, Search Engine Optimization (SEO), Search Engine Marketing (SEM), affiliate marketing, social media, email marketing, writing, and content marketing.

Main expertise: SEO, analytics, digital marketing strategy

Fun facts

  • I speak English, Korean, and Spanish fluently.
  • Prüfer means "examiner" in German.
  • Famous people I've met (albeit briefly): Buzz Aldrin, Elie Wiesel, Muhammad Yunus, Noam Chomsky
  • I have a second degree black belt in Taekwondo.
  • Lucid dreaming is easy for me.

Favorite quote

"Only dead fish swim with the stream." - German proverb

Full Stack Web Development

Languages and Frameworks

Angular, CodeIgniter, Express, JavaScript, PHP

Database

MongoDB, MySQL, phpMyAdmin

Website Launch and Maintenance

Amazon Web Services, Dreamhost, Heroku

Other

Ajax, Balsamiq, Bootstrap, CSS, Git, HTML5, jQuery, Node.js, Terminal, Schema, Socket.io, WordPress

Coding

Digital Marketing

Marketing

Clients

Jaguar Land Rover, Forevermark, TRESemmé, Lipton, Gillette, Olay, Covergirl, Polk Audio, Fortune 500 telecom company, etc

Certifications

Google Analytics, Google AdWords Display Advertising, Marketing Analytics (University of Virginia Darden School of Business), Posicionamiento en buscadores (Spanish Certification)

Tools

Adobe Analytics (SiteCatalyst), Ahrefs, Bing Webmaster Tools, BrightEdge, Google Adsense, Google Webmaster Tools, Hotjar, Mailchimp, Screaming Frog, Searchmetrics, SEMrush, SeoTools, etc

Services

services

Why hire me

Surprisingly few SEOs have technical backgrounds, and many repackage SEO best practice recommendations to clients not knowing the cost-benefits. Additionally, most SEOs do not implement recommendations because either 1. they do not know how to or 2. they are afraid of breaking the website since they are not sure how different pieces of code interact with eachother.

My background in economics and analytics, SEO, and full stack web development will provide the knowledge needed to get Google to love your website and help you gain insights for increased web traffic.

In addition to SEO and analytics, I also provide digital marketing strategy. At my current position, I manage SEM (banner ads, video ads, paid search ads, and retargeting) and email strategy for two audio brands with multi-million dollar revenue.

Finally, I'm a creative at heart, and love building new things. Let me know if there's a website that you've been wanting to create whether it's an e-commerce site or a simple portfolio site.

Example digital marketing and web development services

  • Digital marketing strategy, content marketing strategy, paid/organic social media strategy
  • Google Analytics and/or custom analytics dashboard configuration
  • SEO training, SEO review for wireframes and comps, SEO Audit
  • YouTube optimization
  • Site architecture consultation
  • Schema implementation
  • Competitor research

Get in touch with me

Contact